Displays function as pivotal output mechanisms, translating information processed by a computing unit or storage device into visual manifestations such as images and videos. These devices play an indispensable role in both industrial and commercial spheres, providing a conduit to present information, facilitate communication, visualize industrial processes, and contribute to educational endeavors. While traditional displays are confined to two dimensions, the emergence of threedimensional (3D) displays has ushered in the ability to depict images in a three-dimensional format, augmenting depth perception. Notably, 3D holographic displays distinguish themselves by presenting full parallax images without the need for supplementary glasses or headgear, positioning them for seamless integration into diverse industrial and commercial applications.
The category of 3D holographic displays encompasses systems capable of reconstructing 3D holographic images closely mirroring real objects or scenes. Despite the concept of holography tracing back to the 1940s, it wasn’t until the advent of laser technology in 1960 that optical holography, the underpinning of 3D holography, became commercially tenable. Even though 3D holographic displays captured attention in the early 2000s, they still constitute a relatively niche market compared to conventional displays. Macroeconomic trends in economically developed countries, including the U.S., Japan, Germany, the U.K., and the Netherlands, exert significant influence on the global display industry, steering the demand towards advanced display technologies.
Driving factors propelling the 3D holographic display market include heightened demand in the creative economy, the increasing adoption of medical imaging in the healthcare industry, and the ascendancy of Industry 4.0 applications integrating industrial automation. However, certain impediments impede widespread adoption, such as limited applications and the elevated costs associated with commercially available displays like spinning LED and pseudo holographic displays. Addressing the challenge of display performance under intense light conditions or sunlight necessitates further development.
The global 3D holographic display and services market is poised for substantial growth, fueled by escalating demand in digital signage, retail display, and medical imaging applications. Commercial applications, particularly in retail, trade shows, conferences, and digital signage, are projected to dominate the market, leveraging the capacity of 3D holographic displays to elevate viewer experiences and fortify brand awareness. The automotive industry emerges as a high-growth sector due to the burgeoning trend of autonomous vehicles, fostering a concomitant demand for smart navigational displays.
In terms of business models, the market currently tilts towards a product-centric approach, with manufacturers prioritizing product development over services. Display as a product is anticipated to sustain its dominance. Value-added services, particularly content and software services, emerge as pivotal contributors to the adoption of 3D holographic displays and are expected to play an indispensable role in the market’s growth.
Geographically, North America spearheads the global 3D holographic display and services market, generating the highest revenue by the end of 2020, followed by Europe. The Asia-Pacific and Japan region are poised for rapid growth, propelled by increasing adoption in countries like Japan, Australia, New Zealand, and South Korea. The competitive landscape is characterized by a fragmented market with numerous small- to medium-sized companies. As companies concentrate on product launches and development to maintain competitiveness, the market is anticipated to undergo dynamic evolution in the forthcoming years.
